It’s been a while since I’ve done a ‘listening’ post, but yesterday in university we had a lecture on collaborations and it got me thinking about recent collaborations outside of fashion. The one that particularly stuck in my mind is the recent teasers for a song collaboration between Chase & Status and Slaves – which is being released on February 24th.
However, today they released a video teaser on Chase & Status website which I feel is an extremely interesting and clever promotion tool. The website has uploaded an interactive video in which a clip of the song is playing in the background and you can move your mouse to view different angles of the video. From a promotion point of view, I feel this is a very clever way to promote not only the new collaboration but drive traffic onto their website and encourage fans of each group to check out the other. Finally, as a huge fan of Slaves I find it so exciting to see them collaborating with a group as influential as Chase & Status!
The song is dropped tomorrow and will be premiered on BBC Radio 1 at 7:30pm tonight (23/02).