BEAUTY / SIGNATURE FRAGRANCE

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For my current university project, we have been researching into the art of perfumery and how it is marketed and branded. During one of my research trips into a department store I spotted CK2, the new genderless perfume from Calvin Klein.

Upon talking to a sales associate; their marketing and choice of perfume ingredients* felt so fresh – and has definitely became inspiration for creating our own scent brand in university.

* wasabi, wet cobblestones, violet leaf, incense, vetiver and sandalwood

All images taken by me

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