Innovative contemporary architectural company MVRDV have collaborated with Chanel to redesign their flagship Amsterdam store and the outcome is truly beautiful.
They have used pioneering glass technology to combine modernism and tradition to recreate the city’s traditional architectural style in a fresh and interesting way. The glass used is said to be ‘in many ways, stronger than concrete’ according to MVRDV.
The design fades from a traditional terracotta brick townhouse into a clear full glass design, combining style and history in one and it will be top of my visiting list next time I’m in Amsterdam.
For my current university project, we have been researching into the art of perfumery and how it is marketed and branded. During one of my research trips into a department store I spotted CK2, the new genderless perfume from Calvin Klein.
Upon talking to a sales associate; their marketing and choice of perfume ingredients* felt so fresh – and has definitely became inspiration for creating our own scent brand in university.
* wasabi, wet cobblestones, violet leaf, incense, vetiver and sandalwood
As spring approaches, theres something so lovely about not having to pile as many layers on. I find thin knits perfect for the transition between seasons, especially when worn with an overcoat. These knits from Zara provide the perfect balance between warmth, comfort and style.
Will 2016 be the year of Louis Vuitton? Well, by judging how their year has gone only 28 days in, I think it may well be. With campaigns that have gone viral and ones that have pushed sexist boundaries, and they just keep getting better and better.
Their most recent collection for menswear fall 2016 was inspired by Paris, with Art Deco designs, scribbly Jean Cocteau–esque drawings, a pile of Vuitton monogram trunks and a chiffon drape hanging from the ceiling- enough to make anyone excited!
The fashion world went into a state of panic when Raf Simons announced his departure from Dior back in October. The designer felt as though he needed to ‘focus on other interests…including my own brand’ and aren’t we grateful for it? This gorgeous new campaign for SS16 is exactly what we needed to prove the decision was in his best interest. The campaign features Luca Lemaire, who has previously done work for Simons before, along side another model who’s identity is masked.
For our current university project, we had to pick a product category to research into for autumn/winter 2015 trends. My group and I decided that denim was of particular interest to us and felt as though current denim trends were interesting enough to research about.
Firstly, we had to complete secondary research using WGSN and magazines to source ideas for what was predicted to be on trend. We then had to complete retail research in which we looked at how the trends had been developed into garments for consumers to purchase. After this, we then had to complete street style research to determine whether consumers are buying into these trends and how they’re styling the garments together.
My friend Dan kindly put together an outfit based around one of the current denim trends for me to shoot today, biker jeans.