For my current university project, we have been researching into the art of perfumery and how it is marketed and branded. During one of my research trips into a department store I spotted CK2, the new
genderless perfume from Calvin Klein.
Upon talking to a sales associate; their marketing and choice of perfume ingredients* felt so fresh – and has definitely became inspiration for creating our own scent brand in university.
* wasabi, wet cobblestones, violet leaf, incense, vetiver and sandalwood
All images taken by me