It’s been a while since I’ve done a ‘listening’ post, but yesterday in university we had a lecture on collaborations and it got me thinking about recent collaborations outside of fashion. The one that particularly stuck in my mind is the recent teasers for a song collaboration between Chase & Status and Slaves – which is being released on February 24th.
However, today they released a video teaser on Chase & Status website which I feel is an extremely interesting and clever promotion tool. The website has uploaded an interactive video in which a clip of the song is playing in the background and you can move your mouse to view different angles of the video. From a promotion point of view, I feel this is a very clever way to promote not only the new collaboration but drive traffic onto their website and encourage fans of each group to check out the other. Finally, as a huge fan of Slaves I find it so exciting to see them collaborating with a group as influential as Chase & Status!
The song is dropped tomorrow and will be premiered on BBC Radio 1 at 7:30pm tonight (23/02).
Last week, the lovely people at House of Sunny invited me down to their studio in London to view some of their current pieces as well as their upcoming Autumn/Winter collection and try on some of their garments.
It was an amazing experience which allowed me to get an inside view on how their beautiful garments are designed and made.
I tried on two outfits whilst I was there, one being their never seen before striped silk outdoor pyjama set which is part of their upcoming A/W15 collection which I am so in love with! The detail put into their garments is just amazing along with the fact all their patterns and garments are made by hand in their studio.
After leaving the studio, I did some shopping around London and went to the Oxford Circus Topshop which stocks some of their garments. I picked a few for myself; the ultra shirt and the ribbed crop top which I worn non stop since I bought them and I will be featuring them in many future blog posts.
Thank you once again to Sunny and everyone at HoS for inviting me down to their studio! If you haven’t already, make sure you check out House of Sunny for beautiful clean aesthetic pieces which can easily become staples in any wardrobe.