PLACES /MVRDV X CHANEL

collage-36MVRDV-crystal-houses-amsterdam-chanel-flagship-store-glass-facade-designboom-04

Innovative contemporary architectural company MVRDV have collaborated with Chanel to redesign their flagship Amsterdam store and the outcome is truly beautiful.

They have used pioneering glass technology to combine modernism and tradition to recreate the city’s traditional architectural style in a fresh and interesting way. The glass used is said to be ‘in many ways, stronger than concrete’ ย according to MVRDV.

The design fades from a traditional terracotta brick townhouse into a clear full glass design, combining style and history in one and it will be top of my visiting list next time I’m in Amsterdam.

All images from MVRDV

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